The Solution

To demonstrate that both Service and Implementations were separate yet integrated offerings, we created a family of landing pages, videos, and a brochure. Each product utilized a similar but unique style, adhering to the Citi corporate brand while incorporating a creative edge.

We developed a cohesive visual identity for the campaign, focusing on clean, modern aesthetics that align with Citi’s branding. This included selecting color schemes, typography, and imagery that conveyed professionalism and innovation.

Detailed storyboards were crafted to outline the narrative flow of the videos, ensuring each segment effectively communicated the key messages. The animation direction focused on smooth transitions, dynamic visuals, and engaging motion graphics to capture the audience’s attention.

Professional voiceovers were directed to match the tone and style of the visuals, adding clarity and emphasis to the key points. The voiceovers were carefully scripted to ensure they were informative and engaging, enhancing the overall impact of the videos.

The landing pages were designed to be user-friendly and visually appealing, with clear calls-to-action to drive engagement. Each page was optimized for both desktop and mobile devices, ensuring a seamless user experience.

The brochure was designed to complement the digital elements, providing a tangible takeaway for clients. It featured high-quality images, concise copy, and a layout that highlighted the benefits of Citi’s services and implementations.