The Need
Promoting partnerships and solutions
Citi approached us to create marketing tools to promote the partnership and innovations they provide to clients through the areas of service and implementations. Citi wanted to ensure that clients were aware of the expertise and technology that they provided.
The solution
To show that both Service and Implementations were a separate but integrated offering we created a family of landing pages, video and a brochure utilizing a similar but unique style for each product, both within the Citi corporate brand but with a creative edge.
The results
The project was well received by the client and continues to help promote Citi’s efforts to provide corporate clients with a better banking experience.
ClientCitibankRoleArt DirectorServicesArt Direction
Concepts
Storyboard Design
Animation Direction
Voice Over Direction
Landing Page Design
Brochure DesignDeliverablesMotion Graphic Videos
Landing Pages
Brochure
