The Need
Creating social engagement
Citibank Corporate DCC had recently surveyed their clients about the future of digital assets. They were eager to share the survey findings while also engaging customers. We were requested to create four animations, which would be posted on Citi's LinkedIn page, encouraging viewers to download the survey.
The Need
Creating social engagement
Citibank Corporate DCC had recently surveyed their clients about the future of digital assets. They were eager to share the survey findings while also engaging customers. We were requested to create four animations, which would be posted on Citi's LinkedIn page, encouraging viewers to download the survey.
Video 1
The Solution
The survey revealed that most respondents were enthusiastic about the future of digital assets but were uncertain about how to overcome the challenges they posed. To pique interest in the survey results and encourage report downloads, we created four video snippets. Each video, using a digital motif, animated a concise result and promoted the survey report.
To ensure the videos were engaging and informative, we focused on clear and visually appealing animations that highlighted key data points from the survey. We employed vibrant colors and dynamic graphics to capture the attention of viewers scrolling through their LinkedIn feeds. Additionally, each video included a call-to-action prompting viewers to download the full survey report for more in-depth insights.
We collaborated closely with Citibank to align the videos with their brand guidelines and messaging. This included multiple iterations and feedback sessions to refine the content and ensure it accurately represented the survey findings. By using a consistent digital motif, we maintained a cohesive look and feel across all four videos, reinforcing the theme of innovation and the future of digital assets.
Finally, we optimized the videos for LinkedIn’s platform, ensuring they were formatted correctly for both desktop and mobile viewing.
Video 2
Video 3
Video 4
The Results
The four video posts demonstrated strong engagement with the social media audience, leading to numerous downloads of the survey results. The videos garnered high levels of interaction, including likes, shares, and comments, significantly increasing visibility for Citibank Corporate DCC’s LinkedIn page. Additionally, the engaging content not only drove traffic to the survey report but also enhanced brand awareness and credibility in the digital assets space. The successful campaign demonstrated the effectiveness of using animated content for social media engagement and information dissemination.
ClientCitibankRoleArt DirectorServicesArt Direction
Storyboard Design
Animation Direction
DeliverablesMotion Graphic VideoYear2021
