The Need
Creating a new home for a brand
A startup real estate agency, Front Porch Properties, was in need of a branding system and an inviting website to get the business started.
The Solution
Narrowing in on the simple elements of a welcoming home we explored several design ideas for a new logo, settling on an elegant door knocker. The concept of a welcoming home and opening new doors was then carried through into the new stationery system. The new website, hosted by SquareSpace to allow easy updates by the client, featured a clear to use user interface projecting the warmth of possibility in new, beautiful homes.
The Results
The client was pleased with the new branding and website. The refreshed brand identity and inviting website significantly enhanced Front Porch Properties’ market presence. The elegant door knocker logo and cohesive stationery system established a strong, memorable brand image. The user-friendly, responsive website received positive feedback for its warmth and ease of use, attracting more visitors and potential clients. Additionally, the website’s design and functionality facilitated smoother client interactions, contributing to increased inquiries and engagement. Overall, the new branding and website set a solid foundation for Front Porch Properties’ successful launch and growth.
ClientFront Porch PropertiesRoleArt DirectorServicesArt Direction
Logo Design
Website DesignDeliverablesBranding
Stationary
WebsiteSoftware UsedAdobe Illustrator
Adobe Photoshop
SquareSpace
