The Need
Integrating two financial brands
Citibank wanted to introduce their clients to the integration of the company's virtual cards into Coupa Pay, a leading global payment platform. With the growing use of virtual cards among many corporations, both companies were eager to showcase how the integration of Citi's virtual cards with Coupa Pay's digital platform could streamline capital flow and enable faster, more efficient supplier payments. We were approached to create an overview video, utilizing a modern and original style, to showcase the key messaging points, benefits, and features of the integration.
The Solution
To add excitement and a touch of humanity to the integration of Citi’s Virtual Cards into Coupa Pay’s payment platform, we decided to enhance footage and images of people in a corporate environment with integrated motion infographics. Utilizing a linear flow, the storyline and storyboard design showcase the benefits of the products, while also incorporating a product walkthrough to highlight the fast and efficient procedures of corporate procurement when using the integrated virtual card and platform.
The Results
Both Citibank and Coupa Pay were excited about the new video. The project expanded to include social media variations based on the original style. The video successfully communicated the integration’s benefits and was well-received by clients, leading to increased interest and adoption of the integrated virtual card and payment platform. Additionally, the engaging and informative nature of the video contributed to enhanced brand perception and client satisfaction, ultimately supporting the marketing and sales efforts of both companies.
ClientCitibankRoleArt DirectorServicesArt DirectionStoryboard Design
Animation Direction
Voice Over DirectionDeliverablesMotion Graphic VideoSoftware UsedAdobe Photoshop
Adobe IllustratorYear2021
